Generations Digital Blog

George Nenni

Aug 9, 2018

4 Reasons Dealers Fire Digital Agencies

Every successful dealership needs a strong digital marketing agency. Most dealerships are not staffed to provide these services...

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George Nenni

Jul 30, 2018

Help! My Google Analytics has been taken Hostage!

Most dealers have heard of Google Analytics (GA), and they may know it is installed somehow on their website. They might even understand...

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George Nenni

Jun 14, 2018

Short-Tail-Search Train Wrecks

Of the many marketing “train wrecks” I uncover in auditing digital advertising results for dealers, the most common is runaway paid...

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George Nenni

May 14, 2018

Stop Throwing Website Analytics into the Miscellaneous File

Each time I get fresh access to a dealer’s Google Analytics, I hold my breath in anticipation of what the results will look like. My...

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George Nenni

Apr 25, 2018

Paying for SEO, but What are You Getting?

At my recent Digital Dealer session, as I was showing dealers how they can eliminate waste in their monthly digital advertising spend, an...

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