Generations Digital Blog

George Nenni

Mar 6, 2018

Hitting the Target for Paid Search

Paid search typically consumes the largest part of a dealer’s digital advertising budget, and from my experience there are many dealers...

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George Nenni

Feb 26, 2018

Who? How? A Closer Look at Inquisitive Paid Search Traffic

One of my favorite techniques when auditing automotive dealers’ paid search spending, is to compare the search queries to keyword...

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George Nenni

Feb 16, 2018

Calculated Metrics in Google Analytics

Several weeks ago, I attended advanced Google Analytics (GA) training in West Palm Beach FL, delivered by Brian Pasch of PCG. I...

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George Nenni

Jan 31, 2018

If It Looks Like a Bot, and Smells Like a Bot…

Many of us have heard about, or experienced robot (bot) traffic on websites. There are many forms of bots hitting our sites. There are...

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George Nenni

Jan 26, 2018

Agencies Using the Wrong Metrics for Paid Search

I'm enjoying my new role consulting with dealer principals, VPs or partners on their digital marketing investments. Working one-on-one...

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