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George Nenni
Feb 26, 2018
Who? How? A Closer Look at Inquisitive Paid Search Traffic
One of my favorite techniques when auditing automotive dealers’ paid search spending, is to compare the search queries to keyword...
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George Nenni
Jan 26, 2018
Agencies Using the Wrong Metrics for Paid Search
I'm enjoying my new role consulting with dealer principals, VPs or partners on their digital marketing investments. Working one-on-one...
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George Nenni
Oct 10, 2013
Why Google Maps & Waze will Crush GPS
Google’s $1.1 billion acquisition of Waze this past summer continues to be big news. Waze, by crowd-sourcing mapping and navigation, is...
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