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George Nenni
Jun 14, 2018
Short-Tail-Search Train Wrecks
Of the many marketing “train wrecks” I uncover in auditing digital advertising results for dealers, the most common is runaway paid...
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George Nenni
Mar 21, 2018
Eliminating Duplicate Fixed Ops Content
None of us like being copied. We want to be unique, have our own style, our own design. Now if we’re talking about our business...
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George Nenni
Mar 6, 2018
Hitting the Target for Paid Search
Paid search typically consumes the largest part of a dealer’s digital advertising budget, and from my experience there are many dealers...
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George Nenni
Jan 26, 2018
Agencies Using the Wrong Metrics for Paid Search
I'm enjoying my new role consulting with dealer principals, VPs or partners on their digital marketing investments. Working one-on-one...
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