George NenniAug 9, 20184 Reasons Dealers Fire Digital AgenciesEvery successful dealership needs a strong digital marketing agency. Most dealerships are not staffed to provide these services...
George NenniJul 30, 2018Help! My Google Analytics has been taken Hostage!Most dealers have heard of Google Analytics (GA), and they may know it is installed somehow on their website. They might even understand...
George NenniJul 24, 20183rd Party Classifieds Battle to Win-the-ClickOne of the questions I receive most often from dealers is whether or not they are overpaying for their third-party classifieds. The...
George NenniJun 14, 2018Short-Tail-Search Train WrecksOf the many marketing “train wrecks” I uncover in auditing digital advertising results for dealers, the most common is runaway paid...
George NenniMay 14, 2018Stop Throwing Website Analytics into the Miscellaneous FileEach time I get fresh access to a dealer’s Google Analytics, I hold my breath in anticipation of what the results will look like. My...